Swiss Safe Harbor SA (SSH), formerly known as PETA Analytics SA, was initially established to commercialize analytical software solutions in Europe. Following strategic shifts, the Giannakopoulos family acquired full ownership, subsequently renaming and repositioning the company into sectors including medical equipment, consultancy, precious metals, and energy.

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Later, the Cezar family became a 50% shareholder, significantly reinforcing the company's market presence by contributing their expertise in innovative technology, especially related to payment systems, security, and global market strategies.

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The partnership between the Giannakopoulos and Cezar families capitalizes on their complementary strengths. While the Giannakopoulos family has facilitated the consolidation and growth within the Greek market, the Cezar family, stemming from the Martins and Araujo lineage, leverages its historical business ties and renowned reputation in Brazil to enhance SSH’s expansion into South America.